- Global Footprint: reaching 100 million+ households from day 1; 200+ million households in year 2; 300+ million households from year 3 onward.
- Global Coverage: 30 international bureaus; 200+ reporters; 500+ correspondents and analysts; 250 staff at the international HQ and main studios in London area; 150 staff at the USA HQ and studios in New York City.
- Global set up from day one: Big scale, professional, competing with the biggest players.